Wednesday, August 1, 2012

Digtial footprint

   It is no shock to anyone today that we live in a digital society. Your every thought can be tracked by your cell phone, internet usage, daily travels, shopping habits, TV viewing and a number of other things. I am going to tell you how someone with POWER can know who you are without knowing you personally.The things that you do on a daily basis paint a picture of who you are.

      On a typical day most people go to work, log on to the internet at work, talk on the phone at work, log on to the internet at lunch and talk on the phone during lunch. After work we talk on the phone, get on the internet, stop by our favorite store while talking and or texting on our phone(which is hooked up to a cellular NETWORK). While in our favorite store we choose and pay for our goods   (With a DEBIT/CREDIT card)  and we go about our merry way. Meanwhile....everything we have done up to this point is recorded and in a database somewhere in Gods creation. And when we get home we watch our favorite show that came on yesterday, which we weren't able to watch because we  DVR'D it. (By the way it is hooked up to insert content provider here__________).
                                                                                                                                                                     For just one day this is what I know about you. You punched in at work at 8:52am, you punched out for lunch at 1:07pm, you called John Doe at 1:10pm and talked to him for 9 minutes. You had lunch at BurgerKing around 1:10pm because the cameras have you ordering a Number 3. You punch back in to work at 2:10pm (you are late and worried). I know during the work day you were on this site and that site......You punch out of work at 5:35pm (You had some unfinished business that had to be taken care of immediately).


This is just a snapshot of the DIGITAL FOOTPRINT that we leave on a typical day. While you may not be TYPICAL, 99.9% of Americans are TYPICAL. This is just a post of the normal workday, I will do future post to elaborate on our DIGITAL FOOTPRINT.........